CASE STUDY
Their best month in business. Ever.
THE STORY
Challenge
Ad spend running, nobody steering it
Jekyll & Hyde's does excellent work — wraps, PPF, and tint on some of the nicest cars on the road — but the ad accounts told a different story. Targeting was broad, the creative hadn't changed in months, and nobody could say which dollars actually turned into booked jobs. Great work in the bay, invisible pipeline outside it.
What we did
Rebuilt the accounts, then fed them content
We rebuilt the paid accounts and the tracking end to end, so every dollar spent could be traced to a result. Then we ran a steady content engine sourced straight from the shop floor — finished wraps, PPF details, and before-and-afters — instead of stock photography, so the ads stayed fresh without anyone on staff having to think about it.
Result
Lead flow climbed every quarter
Lead flow climbed quarter over quarter, and March became the best month in the shop's history. Review requests now fire automatically after every job, so the reputation keeps compounding without anyone chasing a customer for a rating.
BEHIND THE CAMPAIGN
This is what the ads were actually selling.
Real cars, real jobs, running the second they roll out of the bay.
IN THEIR WORDS
“I figured cutting the budget would cost us leads, not get us more of them. Katars took our $11,000 monthly ad spend down to $4,000 and got rid of whatever wasn't working. A month and a half later, we had our record month. I still don't fully understand how that math works, I just know it did.”Jekyll and Hyde's Management
MORE FROM KATARS
300+
Units watched, with every past inquiry matched back to its VIN.
- One of the largest exotic dealers in the country
- A floor that never has a free rep
- Every price cut goes out in minutes
5+
Internal systems built and running, from finding the next job to tracking parts out the door.
- A system that finds their next job
- Every call written into the CRM automatically
- Shipment tracking and marketing
YOUR NEXT RECORD MONTH
Start with the reactivation.
Dealers start with Price-Drop Reactivation. The rest comes after.